THE WHOLE CASTINTERNET PEOPLE / CHARACTER 03

Character comedy

Archibald Brown

Archibald has a lesson or two in throwing hands

A proper introduction Make something together

Archibald Brown — THE INTERNET PEOPLE
CHARACTER ARCHIVE

A CHARACTER. A WORLD. A PLACE IN YOUR NEXT STORYTake a look around

THE CHARACTER

A proper introduction

Known as: Archibald Brown
In the world of: Character comedy
Here to make: Character-led video ads

IN THEIR OWN WORDS

DM if you need the 101 on throwing hands? 🥊

Archibald Brown

A NOTE FOR YOUR NEXT STORY

A proper lesson in being unexpected

Archibald’s boxing references and ‘throwing hands’ persona create a useful comic contrast with his formal presentation. A proposed ad can turn that contrast into a clear, memorable demonstration.

THE GALLERY

A world of their own

A few frames from Archibald Brown’s world. A closer look at the personality behind the name.

Archibald Brown: Quick 101 — 01 / FRAMEQuick 101

Archibald Brown, character archive image 2 — 02 / FRAME

Archibald Brown, character archive image 3 — 03 / FRAME

Character media from the studio archive. Campaign ideas below are new creative starting points.

THE POSSIBILITIES

Now, picture your brand

Choose a creative starting point for Archibald Brown. Shape the premise around your product, or bring a wonderfully specific idea of your own.

THE DIRECTOR’S VIEW

03 CREATIVE STARTING POINTS

Idea 01The product 101

THE CREATIVE DIRECTION

The product 101

Let Archibald deliver a very particular lesson about your product, built around a feature you can demonstrate

START WITH THIS QUESTION: What should your audience learn in one short lesson?
A FORMAT TO BUILD ON: A lesson title, one demonstration, a concise takeaway

Idea 02A worthy opponent

THE CREATIVE DIRECTION

A worthy opponent

Cast a familiar inconvenience as the opponent. Your product supplies a useful answer to Archibald’s over-serious preparation.

START WITH THIS QUESTION: Which everyday inconvenience is the campaign taking on?
A FORMAT TO BUILD ON: Introduce the problem, prepare for battle, reveal the simpler solution

Idea 03Practice makes peculiar

THE CREATIVE DIRECTION

Practice makes peculiar

Follow a recurring training ritual as Archibald encounters a different product benefit in each episode

START WITH THIS QUESTION: Which benefits can each have their own short demonstration?
A FORMAT TO BUILD ON: The same ritual, a new product detail, a repeatable closing line

MAKE SOMETHING

Your brand. Their world

Make a video ad with Archibald Brown. One good idea, or a few connected ones. Start with the package that fits your story.

One good ideaTHE FIRST HELLO

1video ad

€2,700€2,700 per videoChoose this package

Three’s a partySAVE 10%

3video ads

€7,290€2,430 per videoChoose this package

The whole campaignSAVE 20%

6video ads

€12,960€2,160 per videoChoose this package

Made around your brief

Choose your character and package, then tell us about your brand. Analyse your website or start with the details yourself.

Usually 2–4 business days

After payment and brief confirmation. We agree the creative scope before production starts.

All prices in EUR for video production. Social posting, usage rights, exclusivity, and additional deliverables are agreed separately. Checkout is currently in test mode; no real charge is made. Project terms

THERE’S ALWAYS SOMEONE ELSE TO MEET