Derek Mercer

Gym routines, big muscles, and a comic twist on everyday life

A proper introduction Make something together

Derek Mercer — THE INTERNET PEOPLE
CHARACTER ARCHIVE

A CHARACTER. A WORLD. A PLACE IN YOUR NEXT STORYTake a look around

THE CHARACTER

A proper introduction

Known as: Derek Mercer
In the world of: AI characters
Here to make: Character-led video ads

IN THEIR OWN WORDS

Σ

Derek Mercer

A NOTE FOR YOUR NEXT STORY

Gym energy. Everyday consequences

Gym routines, exaggerated physicality and dramatic daily mishaps recur in Derek’s published videos. Keep a proposed campaign grounded in a familiar situation so the product’s role stays clear.

THE GALLERY

A world of their own

A few frames from Derek Mercer’s world. A closer look at the personality behind the name.

Derek Mercer: Derek’s world of gym comedy — 01 / FRAMEDerek’s world of gym comedy

Derek Mercer: Another day, another workout — 02 / FRAMEAnother day, another workout

Character media from the studio archive. Campaign ideas below are new creative starting points.

THE POSSIBILITIES

Now, picture your brand

Choose a creative starting point for Derek Mercer. Shape the premise around your product, or bring a wonderfully specific idea of your own.

THE DIRECTOR’S VIEW

03 CREATIVE STARTING POINTS

Idea 01On the way to the gym

THE CREATIVE DIRECTION

On the way to the gym

Give a simple journey an unnecessarily dramatic treatment. Your product makes the everyday part easier.

START WITH THIS QUESTION: What needs to happen before the main event?
A FORMAT TO BUILD ON: A determined departure, a small obstacle, a practical product moment

Idea 02A heavy-duty reaction

THE CREATIVE DIRECTION

A heavy-duty reaction

Let Derek respond far too seriously to a minor frustration, then bring the scene back down to earth with a useful feature

START WITH THIS QUESTION: Which small frustration deserves an oversized reaction?
A FORMAT TO BUILD ON: A recognisable problem, an exaggerated reaction, one grounded benefit

Idea 03The daily warm-up

THE CREATIVE DIRECTION

The daily warm-up

Create connected routine-based stories around your brand. Give each video its own situation and message.

START WITH THIS QUESTION: Which part of your customer’s day should the product fit into?
A FORMAT TO BUILD ON: A repeated opening ritual, three different use cases, a consistent ending

MAKE SOMETHING

Your brand. Their world

Make a video ad with Derek Mercer. One good idea, or a few connected ones. Start with the package that fits your story.

One good ideaTHE FIRST HELLO

1video ad

€1,950€1,950 per videoChoose this package

Three’s a partySAVE 10%

3video ads

€5,265€1,755 per videoChoose this package

The whole campaignSAVE 20%

6video ads

€9,360€1,560 per videoChoose this package

Made around your brief

Choose your character and package, then tell us about your brand. Analyse your website or start with the details yourself.

Usually 2–4 business days

After payment and brief confirmation. We agree the creative scope before production starts.

All prices in EUR for video production. Social posting, usage rights, exclusivity, and additional deliverables are agreed separately. Checkout is currently in test mode; no real charge is made. Project terms

THERE’S ALWAYS SOMEONE ELSE TO MEET